Cross-border commerce should be a routine operation, not a legal minefield. Sello is the review layer that gets your listings out the door in the right language, with the right code, and the right flags — before customs ever sees them.
What Sello does
Sello reviews product listings before they cross a border. For every product, Sello returns a localized title and description written for the destination market, a suggested HS code with a confidence level, and a set of compliance flags covering labeling, tax, and documentation for the market you're shipping into. Merchants use Sello directly through Shopify, WooCommerce, CSV import/export, or the API — the review sits inside the workflow they already have.
Why cross-border, why now
A merchant selling into three markets is now normal. A merchant with three sets of local counsel, three tax filings, and three sets of packaging rules memorised is not. The tooling to bridge that gap used to require an enterprise budget.
Language models are finally accurate enough at product-domain translation, and structured enough at classification, to sit inside a merchant's normal workflow rather than a customs broker's. That's the shift Sello is built on.
Sello does not replace legal or tax advice, and it says so on every review. What it does is make sure the merchant sees the right questions before shipping — not after a shipment is stuck at the border.
About the company
Sello is operated by Sello SARL, registered in Algeria. For anything not covered on the site, reach us at hello@sello.company — we reply within one working day.