Sello connects to your store and generates localized listings, compliant labels, customs codes and market-ready prices — for every country you want to sell in.
US
DE· ONE OF 60+ ROUTES
MANIFEST · #S-00842EUR · DE-DE
USDE
Original · EN
Merino Wool Beanie
$42.00
Localized · DE
Merino-Wollmütze
39,00 €
HS · 6505.00CLEARED
BUILT FORShopifyWooCommerceCSV importAPI · WEBHOOKS · CLI
HOW IT WORKS
Three stops on the route.
From store to shelf-ready in a new market — no spreadsheets, no legal deep-dives.
STEP 01 · CONNECT
Connect your store
One click for Shopify & Woo. CSV for everyone else. Sello pulls products, prices and inventory.
shopify.com/acmeLINKED
STEP 02 · PICK A MARKET
Pick a market
Choose a destination country. Sello loads labeling rules, tax norms and HS-code hints for it.
US
DE
EUR · DE-DE · 19% VAT
STEP 03 · REVIEW & PUBLISH
Review & publish
Side-by-side review of every listing. Approve, edit, and publish straight back to your store.
42 listings
LIVE EXAMPLE
This is the actual review screen.
REVIEW · MERINO WOOL BEANIEUS
DE
ORIGINAL · EN
Merino Wool Beanie
Ultra-soft 100% merino wool. One size, machine-washable.
$42.00
LOCALIZED · DE
Merino-Wollmütze
Ultraweiche Mütze aus 100 % Merinowolle. Einheitsgröße, maschinenwaschbar.
39,00 €
COMPLIANCE
HS code · 6505.00CLEARED
Suggested; confirm before export.
Labeling · fiber contentCLEARED
Meets EU textile labeling.
Care symbolsFLAGGED
Add German care icons to packaging.
THE HARD PART
Translation is easy. Compliance is the hard part.
Sello turns each destination's local rulebook into concrete, per-product checks. So you ship faster and don't get returned at the border.
COMPLIANCE MODULE
Labeling rules
What has to appear on the label, in the destination language, in the right units.
CLEARED
COMPLIANCE MODULE
Customs (HS) codes
Suggested HS classification for each product, with source and confidence.
IN REVIEW
COMPLIANCE MODULE
Tax & pricing norms
VAT-inclusive prices, rounding conventions, and psychological price points.
CLEARED
Sello provides guidance, not legal or tax advice.
PRICING
Pay for the routes you use.
FREE
€0/mo
For a first market and a small catalog.
1 market
10 products
Manual export
STARTER
€29/mo
For serious cross-border testing.
3 markets
500 products
Compliance modules
Priority support
GROWTH
€99/mo
For teams shipping to many markets.
Unlimited markets
Continuous sync
Team seats
API access
FAQ
Answers, on the record.
Anything we haven't stamped here? Ask us — we'll write it up.