Sello connects to your store and generates localized listings, compliant labels, customs codes and market-ready prices — for every country you want to sell in.
From store to shelf-ready in a new market — no spreadsheets, no legal deep-dives.
One click for Shopify & Woo. CSV for everyone else. Sello pulls products, prices and inventory.
Choose a destination country. Sello loads labeling rules, tax norms and HS-code hints for it.
Side-by-side review of every listing. Approve, edit, and publish straight back to your store.
Paste any product. Pick a destination. Sello returns a localized listing, an HS code with confidence, and compliance flags — real GPT-4o. No signup.
Sello turns each destination's local rulebook into concrete, per-product checks. So you ship faster and don't get returned at the border.
What has to appear on the label, in the destination language, in the right units.
Suggested HS classification for each product, with source and confidence.
VAT-inclusive prices, rounding conventions, and psychological price points.
Sello provides guidance, not legal or tax advice.
Anything we haven't stamped here? Ask us — we'll write it up.
No. Sello flags things to verify against local rules and gives you a starting point for classification and localization. The merchant confirms with their own counsel or broker for anything material.
Sello suggests a 6-digit HS code based on the product title, description, and category you provide, and tells you how confident it is. For low-confidence codes it tells you what would raise confidence — usually a material composition, an ingredient list, or a use case.
Shopify and WooCommerce for reading catalogs and pushing back localized listings. CSV import/export for anything else. REST API and webhooks for teams that want to wire Sello into their own stack. A small CLI for one-off runs.
Your catalog stays in your store. Sello reads product data over the integration you approve, generates the review, and stores the review results in our EU-hosted database. Full details are in the Privacy Policy.
You can cancel at any time. Access continues to the end of the paid period. On termination, we delete or return your data within 90 days.
We aim for high availability but do not currently publish a formal SLA. Enterprise agreements with SLAs are available — email hello@sello.company.